(Back to Book Briefs by Seth)

An Incomplete List of Really Great Books

Best General All Purpose ‘Business Books’

The Personal MBA - Josh Kaufman

100 Best Business Books of All Time - Jack Covert, Todd Sattersten

Best General Business Books (history / narrative)

Setting the Table: The Transforming Power of Hospitality in Business -  Danny Meyer

The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company - Bob Iger

American Icon: Alan Mulally and the Fight to Save Ford Motor Company - Bryce G Hoffman

Unreasonable Hospitality - Will Guidara

So You Want To Be A Producer? - Lawrence Turman

Marketing / Branding

This Is Marketing: You Can’t Be Seen Until You Learn to See – Seth Godin

This Is Strategy: Make Better Plans – Seth Godin

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works—and Why Authenticity Is the Best Marketing of All – Seth Godin

Linchpin: Are You Indispensable? – Seth Godin

Primal Branding: Create Belief Systems that Attract Communities – Patrick Hanlon

Marketing Made Simple - Donald Miller

Building A Story Brand - Donald Miller

The 1 Page Marketing Plan - Alan Dib